Tequila is the national drink of Mexico, and its birthplace is located just 45 minutes from the historic center of Guadalajara. Throughout history, alcoholic beverages have become a source of national pride for individual nations. For Russians, it’s vodka, for the French, wine, for Americans, whiskey. Mexicans take pride in their tequila. And nowhere in Mexico is this pride more evident than in Tequila, the city of centuries of tradition in the production of the most famous Mexican drink.
Tequila is one of the most important and famous cities in the state of Jalisco, a national and tourist attraction in Mexico. The lifestyle of its population is inextricably linked to the production and sale of tequila. It ranks third in the ranking of the world's best-selling alcoholic beverages. Perhaps that is why UNESCO included this city and the vast agave fields (34,658 hectares) around it as a World Heritage Site in 2006. Agave and the tequila made from it have become an integral part of the Mexican identity. The culture of the population is in one way or another permeated with the symbolism of this plant and everything connected with it.
Tequila is a small town (population 27,000 inhabitants), all the main attractions (town square, old church, factories) are located at a short distance from each other. Along the central streets there are many small shops with miniature oak barrels filled with a fire potion called "Tequila". Tequila buses plying the streets attract special attention. All tourist shops offer items related to the drink: shot glasses, sets (a bottle of tequila and five or six glasses), souvenir barrels, T-shirts. Almost all T-shirts are labeled "Tequila" or Puebla Mágica ", even if the image in the picture has nothing to do with tequila, for example, the image of Che Guevara with the words" Tequila ".
Since 2000, the city has opened the National Tequila Museum - the first museum in the world at that time, dedicated to this alcohol.